Wednesday, October 14, 2015

SEO Basics: Title Tag and Meta Description Tag

Learning SEO Basics - Title Tag and Meta Description Tag

For this series, I will be using the Google as the search engine (it's the only search engine I use, by the way).
SEO Tip: Build Good Title Tags
Title Tag - unique and accurate web page title
  • It shows both users and search engines what the topic of a specific page is.
  • It appears as the clickable link in search engine results page (first line of the results).
  • It is displayed as label in a browser's title bar.
  • It drives user to click (and open) the webpage.
  • It needs to be specific and keyword-rich.
  • Can be as long as you want, but you can only have up to 63 character limit (before search engines cut it off).
  • It should be placed within the <head> tag of the HTML document (example below).
  • Words in the title tag are bolded when they matched a user's search query
Users type in specific words, terms or phrases into search engines and more likely to click and open results that matches their original search query. So your title tags would really be helpful if it is keyword-rich and comprehensive enough to catch the searcher's interest or attention. You can keep it short yet informative to effectively communicate the topic of your page's content.

What to Avoid:
  • Vague or generic titles like "Untitled" or "Page 1" or "Index"
  • Same title for all pages
  • Lengthy titles that contains unnecessary keywords
Tip for Home Page title tag:
May include the name of your blog, website or business, your service area and information about your products, services, or topics that you communicate in your website.

SEO Tip: Use Meta Description Tags
Meta Description Tag - a page's description that provides a summary of the page's content.
  • Gives the user clues or a quick peek about the content of the page
  • Google might use the description meta tag as snippets for your pages (beneath the title tag in search engine results)
  • Can be a 20-40 word summary of the specific page
  • It should be placed within the <head> tag of the HTML document
This part is also use as a marketing tool by displaying promos for products and services. 

What to avoid:
  • Generic descriptions like "page about yoga" or "this is another web page"
  • Same descriptions for all of your site's pages
Parts of a Google Search Results Page


Glossary
  • Search Engine - A computer program that searches available data or websites on the Internet using keywords, characters, or searched terms
  • <head> tag - An HTML element that pertains to the header section in an HTML document but not visible in a browser.
  • HTML - Abbreviation for HyperText Markup Language. The standard language (set of markup symbols and codes)  used to create documents on the Word Wide Web.
  • Search Query - Single or multiple terms used by the user when finding data on search engines

Sources: Google, Search Engine Guide

That's it for now! I hope you learn something from this article and if you got more about title tags and meta description tags, don't hesitate to comment and share! :)

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