Monday, October 26, 2015

SEO Basics: Improve Site Structure - URLs and Navigation

Improve Site Structure - URLs and Navigation

During the previous weeks, we've tackled about how SEO can improve a website's ranking in search engine by creating good title tags and informative meta description tags. For today, we will take a look on how the site structure can make our website be more SEO-friendly.

What is URL?

Uniform Resource Locator, or URL, is a reference (or address) to a resource on the Internet. URL has two main components: [1] protocol identifier and [2] resource name.

Example: http://
Protocol idenfier: http
Resource name:

IMAGINE - you searched for a "gundam shop in Philippines" and there were two search results listed below, which would you choose to click?
We both likely to choose the second result that contains relevant words that describes the page content!
SEO Tip: Use Simple and Understandable URLs that convey the page's content easily

Simple and Understandable URLs

  • Descriptive categories, paths and file names for your website pages and documents.
  • Choose a URL that is user-friendly (easier for site visitors and search engine to understand).
  • It can help search engines to crawl your pages better.
  • URLs that contains recognizable words are much easier(and confident) to share or link to others.
  • When displayed on search engine results, it can easily provide brief information about the page’s content.
  • URLs with punctuations are good for search engines. 
  • Google recommend that we use hyphens (-) in creating our URLS, instead of underscores ( _ ) (example: is way better than
In Google Blogger and, your page or post title automatically becomes the page URL like this page:

What to Avoid:
  • Long, vague and cryptic URLs like
  • Generic or default page URLs like "page1.html"
  • Excessive use of words like "gundam-shop-gundam-toys-gundamitems.html"

SEO TIP: Make the website easier to navigate

Site Navigation

  • Important in helping site visitors to find the content they want
  • Helps search engine in understanding which content the webmaster presents as important
  • You can use "breadcrumbs list" for user convenience (example: Collection > Gundam > High Grade Scale)
  • Organized a naturally flowing hierarchy of pages and navigation bar (make use of dropdown menus for sub-categories when needed but don’t overdo it)
  • Use text links for navigation instead of Flash and JavaScript as some devices may not display it correctly.
SEO TIP: Make the website easier to navigate

  • Crawl - the exploration of websites by search engine softwares or bots in order to index the website content
  • Breadcrumbs List - a row of internal links at the top or bottom of a page that allows users to quickly navigate back to a previous page or root page.
And that's it! If you got something more to add to the pointers listed above, don't hesitate to write comments and engage in a discussion! :)

Didn't read the first few posts of this blog series? Click here to start the Learning SEO Basics blog series!

Source: Oracle, Google

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