Saturday, November 7, 2015

SEO Basics: Optimized Content for Your Website

We're back to learning the basics of SEO and how it can improve our websites and blogs. Last week, we've discussed about making our sites SEO-friendly by creating good URLs and site navigation. Today we will focus on website content as a powerful optimization:
If we really write interesting and informative topics that most users usually type in search engines, it will likely increase its own ranking. Users know how to see if a website contains a good content and if they found it useful, they will likely share it to other users through social media, blog posts, emails, forums, etc.

If you are writing a certain topic, for example, SEO, think about what kind of terms or queries a user might search. Example, someone who wants to learn SEO will type "SEO for beginners" or "SEO Basics" and an aspiring SEO writer might search "How to write SEO-friendly contents."

SEO Tip: Write an Engaging and Quality Content
We like users to open and read our blog posts and pages, so focusing on what users would like to see and read will help us in writing our content. We can do this by:

Appealing to reader's needs
Post about recent or popular problem, provide solutions or benefits

Ask questions
Post about recent, popular or trending topics and engage with questions like "Who are the finalists in Americal Idol" or "When will Pope Francis visit the Philippines?"

Inform the readers
Post about quick tips, tricks and solutions by using terms like How to..., Ideas for..., News about..., Remedy for..., Reviews about..., Recipe for..., and so on.

Recommended for Quality Content:
  • Write well-written and easy to understand content.
  • Focus on a single topic.
  • If the topic has different areas, organized your content by breaking it up to division or sub sections.
  • Create numbered or bulleted items and lists for easier reading
  • Use subheadings to easily direct the user to the specific paragraph that they are looking for.
What to avoid:
  • Making texts as images (search engines can't read it unless it has an ALT tag).
  • Grammatical errors and misleading sentences.
  • Writing very long paragraphs without any subheading or title separation.
  • Excessive use of keywords without sense or accurate meaning.

SEO Tip: Write appropriate heading and subheading tags
There are (6) six sizes of heading tags - beginning with <h1> (most important) and ending to <h6> (least important). These headings provided a structured outline of a website's content. The hierarchy of the heading tags will give users a clue that it is the topic of the paragraph(s) beneath it. We should not confuse this with the <head> HTML tag.

Recommended for heading tags:
  • Write like you are writing an outline - with major title, its minor points and sub-points.
  • Use descriptive and accurate terms that pertains to the topic
What to avoid:
  • Using too many heading tags which may confuse the user
  • Using heading tags for styling texts and not for providing a topic

SEO Tip: Well-written anchor texts can make the user stay longer or browse more pages on your website
Anchor text is a clickable text or phrases that direct users to a specific web page or related sites.

Internal linking - links pointing to other pages of your website
External linking - links leading to other websites

Recommended for anchor texts:
  • Write appropriate and descriptive anchor texts that pertains to the topic of the linked page.
  • Use the page topics as the anchor text
What to avoid:
  • Using generic words like "click here" without mentioning where the link will direct
  • Lengthy anchor texts

That's it for today's review. Do you have other ideas and suggestions on how to optimized content? Leave a comment below! Thanks and happy learning! :)

Source(s): Google, Search Engine Guide

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